V-Mart announces the launch of its 140th store in #Noida
V-Mart announces the launch of its 140th store in Noida
Plans to open another 30 stores within the next fiscal year
New Delhi / Noida, March 3, 2017: V-Mart, India’s well known complete family fashion store that always aims to provide true value for money to its customers, has launched its new store at Bhangel, Noida. In a press conference organized at Mosaic Hotel, sector 18 Noida Mr. Lalit Agarwal, Chairman and Managing Director of V-Mart and Mr. Snehal Shah, Senior Vice President (Marketing & Operations), V-Mart discussed the attributes of the newly launched store in Noida and the future plans.
Addressing the media Mr. Lalit Agarwal, Chairman and Managing Director of V-Mart said, “We are delighted to announce the launch of our store in Noida. Spread over an area of 10000 sq. ft., our Noida store is ready to cater to almost all needs of a middle-class family. V-Mart provides the complete range of Fashion apparels for all age-groups-Men’s Wear, Ladies Wear, Kids Wear; besides lifestyle and Home-furnishing/home-décor range.
Mr. Lalit Agarwal further added, “We are a value-retailer catering to the fashion aspirations of the middle class in tier-2, 3, 4 cities across 14 states of India. We feel proud to serve the people of tier-2, 3, 4 towns of Northern India and have been the pioneers in introducing the organized retail format in majority of these markets.” Speaking on the target audience of V-Mart, he commented, “We cater to the young, aspirational middle class residing in tier-2, 3 and 4 towns across India who are well aware of latest fashion but have limited avenues of getting these latest trends at a pocket-friendly price in their respective city or locality.”
“Our focus has been on continuously adapting to changing customer needs, staying ahead of the curve in understanding and predicting customer preferences. While in the markets we operate in, retailers engage in an offer-driven price-war to attract footfalls, we have consciously decided to focus on building processes to win and retain customers with great customer service. Our recently launched, Customer Loyalty program- Value Club is a vital step in the same direction. We wish to stay away from the mass discounting model and focus on providing customized offerings to our customers via our Loyalty Program.”
Talking about the USP of the brand Mr. Snehal Shah, Senior Vice President Marketing & Operations said, “Latest affordable fashion sourced from over 1000 vendors across India and even from international markets and a strong understanding of the local preferences gained over the last 14 years give us a cutting edge over our competitors. We are happy today that we have entered in Noida market and are confident that our offerings will resonate with the aspirations of the customers in Noida.”
Mr. Snehal Shah added, “We are planning to open 30 new stores in this financial year and target an exponential growth while staying true to our promise of delivering affordable fashion to the aspiring middle-class, a class which is still beyond the reach of organized retail. We are planning to close this financial year at annual revenue of Rs.1050 crore.”
V-Mart retails the entire range of fashion for the entire family:
Men’s Wear offers Denims, T-shirts, Casual Shirts, Formal Shirts, Trousers, Complete winter-wear range & Ethnic Range, Suits, Blazers, Sherwanis
Women’s wear consists of Denims, Capris, Tops, Salwar-suits, Sarees, Kurti, Dress-fabric, Leggings, Winter wear range, Night-wear etc
Kids wear range caters to all age-groups form new-borns to early-teenagers offering Baba-suits, Denims, Shirts, T-shirts, Suits, Sherwanis
V-Mart has a centralized warehouse spread over 2 lakh sq. ft. with state-of-the-art distribution system which caters to the needs of 140 stores across 14 states and 120 cities. V-Mart’s logistics is supported by company’s fleet which consists of 18 trucks navigating between stores and warehouse ensuring that the right product is available at the right time.
About V-Mart:
With 140 stores spread across 120 cities, V-Mart is a leading Fashion & Lifestyle Retail Chain which prides itself in being the market-leader in the territories it operates in. A 14 year young brand, it is the one of the few retail brand that caters to the aspirations of the middle-class population living in tier-2,3 & 4 cities. To take fashion to the nooks and corners of the country at affordable prices in an organized retail format, V-Mart procures quality products from over 1000 vendors across India and even from international markets. V-Mart offers fashion apparel and lifestyle products to suffice the needs of all members in a family. Out of the 140 V-Mart stores, 37 stores of V-Mart also offer FMCG products as well besides apparel and lifestyle products.
We are currently listed on both major stock exchanges in India.
