Amar Ujala Trounces all Rivals, Achieves Urban Victory

Business Wire India

After turning No. 1 in the State of Uttar Pradesh, Amar Ujala has reinforced its leadership by now trouncing its nearest rival at the city level too, becoming No. 1 in major cities of Uttar Pradesh.

Amar Ujala has, for the second consecutive period, become No. 1 in the state capital of Lucknow besides seizing the numero uno position in UP’s commercial capital Kanpur and in India’s cultural capital Varanasi. Reflecting the publication’s strong city leadership is its No.1 position in other leading cities of UP: Agra, Allahabad, Moradabad and Bareilly as well.

However, what has particularly astonished media pundits is Amar Ujala’s strong growth in central and east UP, over and above its leadership in west UP, a traditional stronghold of Amar Ujala.

According to latest ABC findings of July-December 2015, Amar Ujala has recorded a circulation of a whopping 29.35 lakh copies – an unprecedented growth of 29% over July-December 2014!  Authenticated by ABC, Amar Ujala leads in major cities of UP, and in Dehradun and Haldwani markets of Uttarakhand.

The urban victory of Amar Ujala in the north appears definitive now. The city reader is responding favorably to its product innovations, and is consistently engaging with its brand activations. Amar Ujala’s strong Glocal packaging of news and analysis, along with its relevant advertising mix has given it a clear edge over its rivals.

The most significant aspect of Amar Ujala's growth story has been the growth of high-value readership in key markets and cities.

According to Probal Ghosal, Director – Amar Ujala, “The emergence of Amar Ujala as the most significant city voice of UP and Uttarakhand has been the result of continuous brand efforts focused at engaging aspirational readers. Creating the right content mix and advertising, focused circulation in the right markets and extensive engagement with local communities has given Amar Ujala the cutting edge in the most important urban spaces of the states. What you see emerging is the power of a trusted brand and a credible product.” 

Evidently, a new paradigm of vernacular media is emerging and is all set to redefine the dynamics of India’s media space.

About Amar Ujala
 
Amar Ujala is one of the fastest growing daily newspapers in India, with 19 editions in 7 states & 1 Union territory. It has a circulation of  29.35 lakh copies per day during second half of 2015 (Source: ABC  July to December  2015), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on entertainment, women's issues and the education.
 
Amar Ujala Publications Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make a public issue of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in as well as on the website of the book running lead managers at www.axiscapital.co.in and www.idfccapital.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document. Investors should not rely on the DRHP in respect of their investment decision.